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First off I hate calling it "The Big Game" but certain copyright laws prevent me from saying...well, you know. Although I'm pretty sure I could use "the term" here because I'm not using it for any promotional purpose. But just in case I will refer to it here as the SB.
The SB has always used Roman Numerals to notate which SB it is. The first SB was "SB I" The 10th SB was "SB X" The 16th was "SB XVI" The 30th and my personal favorite was SB 30 which I called the "Porn Bowl" simply because it was "XXX".
When SB 50 rolls around in 2015 it's going to be a big deal. 50 is always a milestone number. But 50 in Roman Numerals is "L". It just looks so stark..."L" In this day and age doesn't a giant lonely "L" mean "Loser"? That or a shirt size.