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Looks like Kmart has finally said, "F it, we're not Target and we're not Walmart... we're @#$%*! Kmart."
Touting the fact that if you can't find what you're looking for in store you can find it online and then have it sent to your home, Kmart has introduced its "Ship My Pants" ad, it debuted last week and has over 20 million hits on youtube. This ad plays to the 12 year old in all of us.
This morning I asked my boss if we could air the audio on our show and he said: "absolutely not!!!"
"But it doesn't say s#%!" I replied..."It says SHIP"
"Doesn't matter" he said, better safe than sorry I guess. But I still think we could have gotten away with playing it. I love a good play on words and I love juvenile humour! This add combines both:
We shall endeavor to ship our pants very soon. Thanks, Kmart!