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What is the Deal with This Horrible Commercial?

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So on network TV last night I saw one of my least favorite commercials ever.  It is for a crummy cell phone, but it is totally appalling for other reasons.  It features some idiot guy (let's start there...why are guys so often depicted as idiots?) but it does not stop there.  The guy is at some children's school performance and appears to be impaired and unable to photograph the performance...really? Is it really cool to depict a grown man screwed up at a kid's event?

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